Happiness Manager in MotoGP – sounds strange, but is already a reality for one team. What does a Happiness Manager do? I asked exactly this question and a few others to the first Happiness Manager in MotoGP – Fabio Alberti. He is the Happiness Manager at LCR, who ensures that the guests experience unique moments.
Happiness Management at LCR – what tasks are involved? And are you the only Happiness Manager in the paddock?
“Yes, I’m the only one, even if there are more people looking after the guests in the paddock.” In the world of MotoGP, he is the one who looks after the well-being of the guests – and does so with an extra dose of “good humor”. “I always try to offer the guests a great experience. That all their expectations are exceeded, that’s my way of conveying happiness, whether it’s a big sponsor or a small sponsor.”
What does your typical MotoGP weekend look like?
“I start on Wednesday with the preparations for the accreditation center so that all guests have access to the paddock,” he says about his day-to-day work. “Then I make a plan for the weekend’s activities, such as visits to the pits, shuttle rides around the circuit, access to the grid, special paddock tours, dinners or any other benefits we can offer.”
How did you become Happiness Manager?
“The team has a special attitude towards fairness and good care, I simply had the chance to improve customer care.”
You said that you have been working in the racing scene for 15 years – how has it changed? Are there any new challenges?
“Yes,2024 marks the start of my 16th season and of course many things have changed,” he reflects. “We’ve returned to countries like Argentina, Thailand and Indonesia, where the fans are really crazy about motorsport. Then the end of Valentino’s era, then Covid and two difficult years. Of course, I also have to mention the technical changes. The electronics and the new development of the aerodynamics of the MotoGP bikes. Perhaps the bike now has a little more influence than the rider. The importance of the environment is also growing in all areas, and we can’t ignore that in motorsport. We have great efforts in MotoE and also from Michelin to reduce the impact on the environment.” “Yes, a lot has changed.” he added with a smile.
Sprint races, Hero Walk, more media appointments and fan events – is that an extra workload for drivers and teams?
“Yes, the workload has increased, but we are happy with it. The sprint race is very exciting and a nice added value in terms of entertainment for the fans. It’s really important to do more, but there has to be a balance,” he says with an optimistic tone.
This statement illustrates the desire to offer the fans even more and thus retain them in the sport. A plan that may already be realized next season to make the MotoGP experience unforgettable for the fans. For Fabio as Happiness Manager, this is his top priority and he can achieve this with a constant stream of new ideas.
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